Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

Jobs in Fashion

  • South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
  • Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
  • Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
  • The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
  • The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

  • The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
  • South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
  • Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
  • Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
  • The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

  • Include all relevant keywords (job in retail, job in fashion, fashion career)
  • When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
  • Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

Note: Statistics and trends as at February 2012

Don’t Do Something You Hate – Pursue One Of The More Creative Jobs

Do you ever sit at your desk and wonder what you could be doing if you put your creativity to the test. Not everyone enjoys working in a office doing mundane everyday tasks but to get a creative job requires the right sort of personality. Many creative careers include those such as writer, freelance designer, interior decorator, wedding planner etc but each occupation requires different experience and abilities. You should always keep in mind that for every career you’re aiming for there are another thousand people hoping to do the same thing. You need determination, ambition and a lot of self-motivation to keep your mind focused on the end goal.

Every assignment will require you to have a certain aptitude, which may mean doing things you don’t want to do. Modeling may seem to be a very glamorous and rewarding career but is in fact a very difficult career to break into. Scams are worldwide and leave newcomers at risk of encountering one that is just trying to rip off their dreams for money. A photographer working for a glossy magazine may have their work portrayed in works all over the world but they must work long hours and get a lot of experience to get to such a level.

To be successful you have to face failure and that means being able to try, try and try again.

Learn more about photography

Photography is great if you have an arty mind and have ideas that you think would look great in print. So if you’re always taking pictures in your spare time and can see beyond your art then this could be the career for you. There are a number of avenues open to photographers and this includes wedding photography, working for a studio or working as an associate for a agency. Your choice of specialization will have an ultimate effect on how you feel about your work and whether you prefer to work alone or with others. For example you could enjoy taking pictures of people, landscape, urban areas or nature.

Photography is a very competitive angle of work so many start working on the side as a freelance photographer. This is a great way of getting experience of working with different subjects, especially if you want to work with models that will often exchange their time for prints. At times work can be very limited and others you will often be inundated with job offers. It does however depend on what you specialize in and whether you want to branch out to other avenues i.e. capturing both people and landscape. If you build up a decent clientele you can earn up to 50,000 a year.

Fashion designing is a creative way of earning more money

If you have flair for style and have a good knowledge of color and clothing you may find fashion designing is a good career opportunity for you. Due to films like Devil Wears Prada the fashion market is seen as a very lucrative, interesting career where no day is the same. You will find you are always up against strong competition like worldwide fashion designers like Versace, Vera Wang etc. Every day designers can be inspired by something they have seen, or a new make up range that is out. This allows for constant reinventing of your job position, allowing you to mix and match ideas and create wacky styles that people will never tire of. If you’re interested in fashion but don’t feel you have the art skills required for designing there are similar sectors in that industry you could fall into. These include purchasing, merchandizing and retailing. First you should assess the skills you have and whether this fits into what you would need to succeed.

As this career like many others is so competitive you will need to be determined to succeed and know what area you would like to pursue i.e. designing. You should be able to sew, or have a good knowledge of the different sectors of the market. A good start would be to get enrolled into a fashion school, which will give you the correct guidance and instruction to get you on your way. With the right education and by choosing an institution that has a high standing reputation in the community you will be working towards your future. Try to get, as much work experience under your belt as possible, it may mean working for free but if you have that over the other applicants your application will win hands down. A good school will get you on a good internship and you must remember to use social networking to your advantage, at this stage in your career building contact is essential.

Are you the next musical genius?

Have you always dreamed of making a million in the music industry? Maybe you always saw yourself as the next Simon Cowell or even want to be behind the mike like your favorite singer. The music industry is one of the most well known and popular creative industries, it offers both wealth and fame to the successful and disappointment and losses to those who don’t make it. Ultimately it is not for everyone and you have to have the right qualities and skills for your chosen sector. With so many talent and reality shows trying to find the next big thing it may seem easy to get your moment. But with all the competition trying to do the exact same thing as you it is incredibly difficult to be successful.

Most talented individuals will try to obtain jobs in music by performing in a band or orchestra. If you are determined to get to the top you will be successful as those who are determined to succeed who make it in the end.

Whatever creative career you want to pursue be it fashion jobs through fashion internships, photography jobs or a career in music you need to know what you want to do at the end of the day and whether you have the determination to stick at it.

How To Get The Fashion Job Of Your Dreams! 6 Proven Popular Methods To Help You Get The Job!

1. Create Your “Elevator Pitch”
You should take time to create and practice your “elevator pitch”. Your elevator pitch is a 30 second or less statement about why you should get the job. It’s basically a sales pitch to potential employers. It’s called an elevator pitch because you should be able to say it effectively in the time it would take you and have a quick conversation if you ran into a potential employer if you ran into them in an elevator!

2. Take Time to Study!
Do as much research on the potential employer as humanly possible. It’s always better to be too prepared than not prepared enough! Take the time to really work through the company website to get an idea of the company culture, job responsibilities and situations that may be affecting the company (ex. Is their business doing well? Are there any new company initiatives? Is there recent company news that’s all over the press?). Be sure to look at recent articles written about the company and the industry, in general.

3. Practice Makes Perfect!
You should search online and find a copy of the 100 most popular interview questions and practice answering many of them, preferably directly in front of a mirror while making eye contact with the mirror as you answer the questions.

This technique will make things so much easier for you in the interview, because certain interview questions always come up (such as, Why do you want to work here? Why should I hire you?) and you’ll be comfortable answering them because you’ve practiced!

4. Rock The Interview!
Be sure to remember your personal objectives of the interview once you get there. These objectives can include: proving that you can do the job, effectively communicating your points, building a connection with the interviewer and getting feedback from the interviewer.

During the interview, you will be asked about your qualifications, aspirations, and how you fit into the company culture, among other things. Your answers to the interviewer’s questions should apply why what you know/what you’ve done in previous jobs will make you an asset at the potential employer. You constantly need to be linking those things together during the interview (what have you done in the past/what skills do you have/ how can they be applied, in terms of this new potential career opportunity). Let the best side of your personality shine through and try to build a rapport with the interviewer, if possible.

5. Tell The Interviewer That You Want The Job!
If you truly want the job, do not walk out of the interview without saying so! Many people think that it is an unspoken, obvious thing that they want the job, so they do not actually say those words. Trust me, you should be sure to vocalize your interest in the job if you really want it. You can simply say to the interviewer that you’ve enjoyed the opportunity to meet with them to discuss the position, briefly explain why you are qualified and why you’re a good fit (this is where memorizing your pitch comes in handy!), and then politely ask what the next step will be.

6. Follow Up!
So, I might just be an old school kind of girl, but I really think that it can come across as unprofessional when someone does not send a thank you note/e-mail after an interview. Follow-up calls are also important, especially if you told the employer that you would follow-up with a call during your interview.

Best of luck getting your dream fashion job today!